Abstract

The article analyzes the changes in the ethnic structure of the US electorate in the 21st century, which have significantly transformed the political landscape of the country. The study identifies major demographic trends, such as the increasing share of Hispanic, African-American, and Asian populations, and their impact on electoral preferences and election results. Special attention is paid to racial-ethnic composition in swing states and its correlation with income levels.

The article notes that Donald Trump won a landslide victory in the 2024 presidential election and also won in all swing states. Although Hispanics in general are more likely to vote for the Democratic Party, Trump was able to attract a significant portion of Hispanic males in 2024. This was due to his emphasis on economic issues, including lowering the cost of living, providing jobs, and fighting inflation. Trump’s economic agenda, including promises to increase economic stability and create jobs, was a key factor in his victory. These themes attracted working-class voters and those concerned about high housing and commodity costs. Trump was able to attract a portion of conservative African-American and Hispanic voters who share his views on traditional family values, religious issues, and immigration policy. This breadth of the coalition, which brought together both the traditional core of Republicans and new groups of voters, was a crucial factor in his success.

The author uses analytical, historical, and comparative methods to assess the dynamics of political activity of different ethnic groups. The significance of taking ethnic diversity into account in electoral strategies and its role in shaping the future of the US political map is emphasized. The conclusions of the article confirm the need to adapt traditional political approaches to new demographic realities and changing preferences of the electorate.